Many people who build their network marketing business choose the comfortable way to build it. They would prefer to prospect on social media by sending them a message because it might be uncomfortable to actually call somebody to talk about an opportunity. Don’t get me wrong, facebook, Linkedin, twitter etc. prospecting and recruiting is great, maybe one of the best ways to present your business because you can actually learn a little bit about your prospect before you connect with them. BUT! Most of the people still Look For The People On Social Media the wrong way and instead of signing them up they turn them off.
The other day I got a message from someone that I was connected to on Facebook:
So basically, that person asked me “How are You? what’s new with you?” after I responded “doing great…..” than the pitch that DOESN’T work. As you can see on the screenshot the phrase that person used “well if you have 30 min to take a look I can show you why” doesn’t create any positive emotions. I felt like that person was talking to me from the up and I felt pushed. Another thing, “I can show you why” is not a reason that will make me find 30 min to watch a presentation or even jump on the phone call.
If that person instead of speaking from the up and being pushy said: “I was just curious if you are because gold is getting higher and I have a way to…..” I might check her deal.
When you prospect somebody either on social media or not, you need to ask better questions, you need to build curiosity and you should make your conversation about your prospects. Don’t try to get their contact information or force them to see your presentation by using tricky phrases and speaking from the up. Before you contact them to try to find out what they are currently doing and provide value mixed with curiosity.
To approach people on social media you should use different ways than street cold market prospecting strategies. You should build a connection with that person because the person who tried to sell me the gold deal quickly ended the conversation by saying “ok I gotta go. Talk to ya later!“. Interesting is that at first that person asked for 30 min of my time but when she thought that I won’t buy it from her suddenly she got no time.
The quick advice. There was still a chance that at the end I could check her deal, but after that person quickly ended the chat by saying that “have no time” it was kinda rude and too clear that it was just a sales pitch with is not cool.
Going Hard, and prospecting people like Crazy to grow your business is totally cool and I admire people who do it, but If you know that you are going fast and you know that you need to go through some people to find a person that is open from the first don’t say “if you got 15, 30, 45 min I can show you / I can talk to you” or something like that because it says that right now you have to 15-45 min to talk.
If I say “No” or something like that and then suddenly got no time than you are rude to your prospect and you create a negative opinion about the business and yourself. No one want’s to be viewed as rude or a person that doesn’t care. So if you are going fast, talking to many people about your opportunity awesome, but don’t tell them that you have a lot of time to talk ONLY when they are open to your business.
Have a great day!