Social media is an essential component of modern online marketing. On that sites, customers follow their favorite brands and receive new info about products or services. Unfortunately, a lot of businesses ignore this opportunity to use these networking sites for their local marketing. In this post, I will explain few ways that you can improve your local marketing efforts through social media.
Social Media is all about public conversion. It gives you the ability to actually connect with your local market and engage the customers. You can gain valuable insight through these interactions and use these sites to attract more local business. Well, you might not use every site available. There are a few sites that remain the most used and should be considered in your marketing plans. This includes Facebook, Twitter, Pinterest, and Instagram.
Facebook is the most used and active social media site that has over a billion users. One mistake that businesses often make with Facebook is focusing on customers acquisition. Instead, Facebook is more effective for building a loyalty.
Focus on content that your existing customers will enjoy and the rest will come naturally. Use post with visual elements. Posts that contain videos or photos are more likely to get shared and liked. Also use Facebook to keep your customers informed about new products releases, useful tips. You can also post polls and ask questions. Ask for input from your followers to build a loyalty with your local market.
Twitter is another great resource for targeting a local market.
Start following the local businesses and local influences. Use the Twitter advanced search feature to find the Twitter accounts in your area. As you are well aware, too much self-promotion can turn people off. You want to balance this with informative tweets and replies to other tweets.
There is a specific formula to follow, but the general rule is to Divide your Twitter usage into Thirds.
1. One-third of your activity should be links and self-promotion
2. Two-thirds of your activity should engage a local audience and discuss current topics in your area.
3. Final-third of your activity should be replies and retweets.
Again, engage local businesses and local Twitter accounts. Reply to their tweets or re-tweets some of their tweets to your followers.
Pinterest offers great potential
To use this site for local marketing, find out what people are pinning. You should examine pins from content on your own website along with pins from content on your competitor’s website. Find out what people in your community are interested in and begin to focus more of your own pins in these areas. Get those pins from multiple sources. Again, a portion of your pins should come from your own site, as self-promotion. While the rest should come from other sources.
Instagram is quickly becoming one of the most important social media sites for business looking to connect with their target audience. Instagram is a highly visual site. If you want to be effective with your local Instagram marketing efforts you need to engage followers by including videos or photos in your posts. If you include local corporate events or include locations you have a better chance of connecting with the local users.
As a final tip for improving your local social media marketing don’t forget to make efficient use of hashtags. All the sites discussed above allow hashtags in your posts. By using local hashtags, such as the name of your city or state, your posts will be more likely to get noticed by the local market.
Use these tips to effectively target your local market. Don’t miss out on the opportunity to connect with potential customers/clients in your area. While social media is a global phenomenon, it’s still a great resource for sharing content with people locally.
I hope you got value from this post.
Thank You for reading!
World’s Great Resources:
1. 10 Ways To Simplify Your Local Marketing Strategy
2. Ways Small Business Owners Can Engage Their Communities
3. 26 Ways to Engage Your Fans on Facebook
4. 10 Loyalty Marketing Ideas for Your Small Business
5. How To Improve Your Email Marketing
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