Usually, people who are starting a business struggle with getting exposure, struggle with getting new clients and don’t have a big budget to invest in a marketing strategy. These are the reasons that make an entrepreneur to quit.
If you are struggling with a marketing strategy because you are low on budget you are in the right place. I don’t want you to quit whatever you are doing so below you can find some suggestions how you can make your marketing work even if you don’t have much to invest.
This strategy takes a bit of time, but it works perfectly, it works long term which can constantly bring you new clients and doesn’t cost much. This is content marketing / attraction marketing. Where you simply share your knowledge on your blog and you attract people to it by using social media, SEO etc. As I said, it takes some time but it’s the best strategy ever. When you put value into the marketplace your potential clients can come to your blog daily and you can start to grow your business almost on the autopilot. The important keys to this marketing strategy are to find what kind of questions your potential clients have. When you know what kind of questions they have, you can help them by writing a blog post that answers their question. This way you attract them to you and they start to trust you.
Just don’t forget that you need to have some kind of way to generate leads because most of the sales will come from your leads.
Social Media promoting. This strategy is also free but it takes some time as well. Usually, people make 1 big mistake that instead of attracting buyers pulls people back from them. People think that constantly posting their link to a product or business opportunity on social media is the key to making a lot of sales. That’s total BS. If you keep posting your links all the time on social media people will see you just as another spammer and many of people might even get disconnected with you on Facebook, Twitter, Linkedin etc.
The best way is to provide value. Create posts which people would like to comment on and share. Then between some educational or entertaining posts sometimes you can post about your business or product. This way you want to push away your existing audience and you can attract new people to you which is the key. Try to not post about your product or business for a while and focus on building the right audience. Then when your followers, friends, connections get bigger you should start promoting your product or service.
Google Ads, Facebook Ads, and Twitter Ads. For real if you set it correctly those ads are not expensive. To make it cheaper you should think about the right audience. It’s better to create a well-targeted expensive ad to 200 people than cheap and weak ad to 100K people. But since you don’t have a big budget for it, you can create an ad that is not expensive. This kind of ad has to run a little bit longer than expensive ad but well, for now, this is your only option.
Think about your product and about your potential clients. What your product can help them with? If you know then you will know what your potential clients struggle with. Based on that you can learn much more about your potential clients. To make your ad cheap, consider the country where your ad will be showing. For example, if an ad will cost $4 per click in the USA in Poland same ad will cost you something about $0.40. Depends on your product or service you can make your ads very cheap.
If you want to learn more about ads, how to target your audience and how to make your ads as cheap as $0.25 feel free to watch the video below.
Be Great! Be Unstoppable!