One of the biggest struggles that online marketers have is building backlinks. While you can create an effective marketing campaign or use pay-per-click ads, these efforts don’t always result in new backlinks to your website.
There are dozens of ways to build backlinks. Though, there are a few strategies that are easily overlooked. Learn how to drive traffic and build backlinks simply by answering questions. Establishing yourself as a voice of authority in your field helps you grow your brand or business. This means sharing your knowledge. You can do this through your blog content and social media posts. But, there are additional ways to share your knowledge.
Answer questions on Question and Answer websites.
Sites, such as Quora and Yahoo Answers, allow the public to ask any question. Anyone can provide an answer. When you leave an answer, your name can link back to your website. So, by answering questions on these sites, you can gain backlinks and build your reputation for understanding your industry. Even if someone has already answered a question, you’re free to leave your own advice.
There are hundreds of Question and Answer websites. Quora and Yahoo Answers are generalized and suitable for all types of questions. But, your own industry may have a few popular sites that focus solely on your industry. For example, website design and programming sites have forums where people are free to ask questions. You can find fitness and health forums with people needing advice. Basically, you can find popular forums for just about any industry or niche market.
Set email alerts
In addition to answering questions on Question and Answer websites, there are other ways to share your knowledge. You can set email alerts for specific topics or keywords on Facebook, Twitter, and other social media sites. People often ask questions on social media in hopes of a response. Use alerts to discover these questions and then provide a response using your business social media account.
Don’t forget to check your own website for questions. If you regularly post blog articles to your website, you’re bound to get questions from your readers. Respond to these inquiries in a timely manner. If possible, set up an email alert for new comments. Always read your comments. Respond when a response is expected and try to do so within 12 hours if possible.
You don’t need to spend a lot of time searching for questions that need answers. Set aside an hour or two each week to search for these questions. Make this a habit and perform your search on the same day each week.
Interests Of Consumers
Along with helping you drive traffic to your site and build backlinks, answering questions also helps you learn more about the interests of consumers that may be interested in your products or services. You’ll find out what they need to, what questions they frequently asked, and other details that can be used for market research. So, if you’re ready to build your brand or gain recognition for your knowledge, you need to answer questions. Look for question and answer websites, forums, and communities, where people frequently ask questions related to your industry.
Don’t forget to take advantage of social media and your own website. Set up email alerts for social media and for comments on your own blog. If you want to be an authority in your field, sharing your knowledge will help. Use these steps to build backlinks and drive traffic to your website. Start answering questions and you’ll start to build your online reputation.