Are you looking for the answer to “What is lead generation?” People build their business online but they don’t even know what is lead generation. Read this blog post to know what is lead generation and why it’s a major key for your online business.
As talking to many network marketers I noticed that so many of them miss understands the Lead Generation Online.
What is lead generation and why do I need it?
Your leads are your list of prospects who are hungry for your product or your business. For most of the network marketers, it’s frustrating to talk to people about their product or business opportunity and constantly get rejected. When you build a list of prospects who are hungry for your offers it’s much easier to talk to them because they are already looking for a product or business opportunity and most likely they are open-minded and they are willing to check your product or business opportunity.
Active Online Prospecting is when you reach out to people 1 by 1 and by having a conversation you help them with their problems and providing a free solution like a training video or any other free giveaway that is hidden behind the lead capture form or page.
People enter their name and email address, sometimes also a phone number to get a Free access to a source that will help them solve their problem. This is a very powerful strategy because all network marketers or online business owners have some kind of problems and obstacles to overcome but they are not sure how to do it. If you have a free offer that can solve their problem then you can generate a lead easily.
Passive Marketing works similar way but instead of actively reaching out to people 1 by 1 you attract people to your free offers that help them solve their problem.
Many network marketers don’t do this and this is a big mistake. A day have 24 hours so your time is limited if you are a hard worker and you reach out to new prospects all the time and if you are good at it probably you will be able to talk to 10-40 people a day. Consider that not everybody will respond to your messages so with active prospecting maybe you can generate from 5 to 15 leads daily.
Passive marketing for lead generation takes some time but when you start to generate leads passively you can generate 50+ leads daily. Remember that not everybody will buy from you or join your business, but what kind of impact on your business it will be when every single day you get 50+ new contact information like name, email address and phone numbers to people who want to check your offer.
You can Learn More by Watching Free Webinar Recording that is all about Online Lead GenerationHERE
Online Lead Generation helps you Recruit more people and sell more products
As mentioned before, not everybody will buy or join your business but when you build a list of people who are open definitely you get less rejection and you get more possibilities to recruit more people and sell more products.
Another important thing why you should start generating leads online is that it’s duplicable. If you already have a team you know that not everybody want’s to reach out to strangers to talk about business. Well, the alternative for them is to attract the right people to them so they can recruit them and duplicate your team. If you learn how to generate leads online and you share this knowledge with your team, they will start to produce and your team will grow.
What If You Don’t Have To Sell?
What If You Had A Sales Team Working For You?